The cookie program Essay Example for Free

The cookie program Essay1. Can you identify examples of decision nigh each wear of the mix that are being made in the cookie program?Yes, the decisions made on the cookie program is the Four Ps. Product what is being sold is the top interchange girl scout cookies (thin mint, do-si-dos, trefoils, samosa, rat chalet cream, and tagalongs Place the girl scout have to go to places that are very populated such as shopping center where there is a skunk of people and capital is being spend. Promotions are commercialised the Girl Scout organization make. The girls make sings for their table and have sing to attract people attentions. determine now the girl scouts are charging $4.00 rather than $3.50 this makes it better because is solid dollar amount and no change. This makes it easier for the girls to reserve track of their money and is no change involve.2. How well do you think the Girl Scout cookies imitate in relationship marketing? I feel like they are very successful in relationship marketing. They are very good at customer loyalty because there area lot of people that like their cookies a lot of their customer always wait for the girls scout to start selling cookies. Another factor of relationship marketing is interaction, they are taught to be very polite and say give thanks you to people even if they dont buy cookies. They are very good at interacting with since they are always asked what the money of the cookies is being used for. Long-term engagement is s strategy that directly engages consumers and invites and encourages consumers to continue to buy to a greater extent Girl Scout cookies.3. Do you think the experience of cookie selling, and more generally the lesson you might adopt from this course about marketing and sales, can still be beneficial, especially to someone who might beat the activities so hard? Yes I feel like the experience of cookie selling and learning about marketing and money management is very beneficial to a girl scou t. They get a livelihood lesson and have an early perspective on how to manage money. It also teaches the girls scout how to do marketing which could befriend them in the future with marketing a school car wash or a bluster event. They also get to see the actual side of sale because they get to talk to a victor sales trainer Jeff Goldberg that helps them in the future.