Tuesday, May 26, 2020
Why Everybody Is Talking About English 101 Narrative Essay Topics A narrative essay has a particular format, specific factor to discover, and a particular motif. Despite the first impression, it is not the easiest of all assignments. It is similar to a simple five-paragraph essay, in that it has the same format. A personal narrative essay is just one of the greatest tools to stop social issues that are frequently disregarded. Deciding on the topic for your essay might be the hardest part. Character Characters are a valuable part of a narrative essay. Deciding on your topic isn't that easy. A photo essay is a set of pictures with a general topic or theme. It appears that Orwell was ideal. Orwell depicted the way the language was ruined as a way to make a totally new synthesis of non-standard abbreviations and new word constructions. Keep reading to find out more. To inform them, you will need to experience the greatest narrative essay topics and decide on the very best. The debut of your essay can begin with a hook. Formulating a thesis is often the toughest step, particularly for students new to academic writing. Stick to the upcoming ideas to create a productive thesis statement for your persuasive essay. The Hidden Gem of English 101 Narrative Essay Topics Morality Essay Topics Morality is a topic that's near and dear to lots of individuals. Thesis statements can take on several distinct forms, but the main issue is that you have to be in a position to defend it. Descriptive Narrative Essay Example may be used mainly to recreate a function. Schools should not have a thing to do with ads. Descriptive Essay on Market can be employed by tourists or visitors that don't have any prior understanding of a marketplace. Some students think best when they're permitted to be funny, and such topics will be useful for them. The War Against English 101 Narrative Essay Topics Essay idea generators aren't the worst alternative if you haven't any idea what things to write about. You can proceed and ask another person to go through your essay so that you obtain an original look at it. Having said this, this type of essay can be grounded on everything that you own a viewpoint about. The main issue to be mindful about in personal descriptive essay is that there shouldn't be any over-exaggeration. There's more than 1 way to compose a narrative essay. A narrative essay is believed to be among the most popular varieties of tasks that students get all too often. Inside my experience, descriptive essays are only difficult in regards to deciding just what things to write about. A personal narrative essay must be engaging, meaning that you need to include superior ideas with the vital points of information. It receives the reader interested and lets them know what things to expect in the remainder of the paper. Continuing with an event you do you're supplied for a sample essay outline. You are going to be able to boost your writing skills and consider these mistakes while writing your next essay regardless of what type you're going to be asked to write. For instance, you could hire somebody to do the research (by simply purchasing a paper) find the literature necessary for your topic and after that you could proceed with the writing. Bear in mind, however, that convincing your intended audience about something which you don't know for sure isn't the ideal way to compose your paper. When you have to choose a topic to write about, it can be a bit difficult because the majority of people can't really think about something they think is interesting enough to write about. From time to time, folks tell us it is the right time to get started acting older, but we don't feel like that inside ourselves. Alternatively, you should tie together the things you've been talking about and talk about their significance and the way they relate to one another.
Friday, May 15, 2020
It also involves critical analysis and evaluation of available options with the intent of coming up one sufficient option (Handelsman, 2002). Eventually, decision making serves as a yardstick for evaluating both personal and managerial performance. Through decision making, a person and a leader can know the right path to follow when making choices in the future. Through the Business Management Project, DHL evaluates the skills of its employees and branch management through an analysis of choices made by each individual or department. Sound ethical decision making leads to high productivity and quality performance for both the manager and employees. Ethical decision making assists in aligning the core values of the business with that of the employees. The alignment process needs regular reference to the overall values of the business, which enhance integrity and loyalty among employees (Mitchell, 1997). Making choices based on ethical values leads to efficiency among employees hence increased productivity. For example, the UK based DHL Courier Company owes its successful business to quality decision making. The decision making principles provide a guideline that enhances the performance of its employees (UK Essays, 2003). Ethical decision making comes in handy when it comes to general decision making (Tenbrunsel, 2008). We will write a custom essay sample on Business And Ethical Decision Making or any topic specifically for you Only $17.96 $11.86/pageorder now Ethical conduct in a business encourages a culture of making choices based on moral values (Trevino, 1986). It also propels accountability and honesty when processing any organisation decisions. In decision making, a leader needs to base his or her choices on ethical morals, which enhance great productivity (Schulman, 2002). It also helps in easing and lessening the burden in the process of transition during introduction of change. DHL owes its success and sustenance in the world of business to quality decision making. Ethical decision making aids it as it relates with diverse cultures and laws. It enables successful running of business operations. Decision making stands as one essential element in running any business activities. In any organisation, a number of issues may develop in the course of operations, which require quick decision making. The solution to the emerging problems depends on decision making. Additionally, ethical choice making al lows the company to grow concurrent to the set business rules and regulations (Velasquez, 1985). DHL employs decision-making in identifying the responsibilities of each department allowing smooth running of business operations.
Wednesday, May 6, 2020
Ben Franklin: Early Life In his many careers as a printer, moralist, essayist, civic leader, scientist, inventor, statesman, diplomat, and philosopher, for later generations of Americans he became both a spokesman and a model for the national character. He was born in Boston, Massachusetts on Jan. 17, 1706, into a religious Puritan household. His father, Josiah, was a candlemaker and a skillful mechanic. His mother, Abiah BenÃ¢â¬â¢s parents raised thirteen children--the survivors of JosiahÃ¢â¬â¢s seventeen children by two wives (#1). Printer Writer Franklin left school at ten years old when he was pressed into his fathers trade. At twelve Ben was apprenticed to his half brother James, a printer of The New England Courant. HeÃ¢â¬ ¦show more contentÃ¢â¬ ¦They aspired to build their own businesses, insure the growth of Philadelphia, and improve the quality of its life. Franklin led the Junto in founding a library (1731), fire company (1736), learned society (1743), college (later the University of Pennsylvania, 1749), and an insurance company and a hospital (1751). The group also carried out plans for paving, cleaning, and lighting the streets and for making them safe by organizing an efficient night watch. They even formed a voluntary militia (#1). Franklin had steadily extended his own knowledge by study of foreign languages, philosophy, and science. He repeated experiments of other scientists and added his own ideas that led to inventions of the Franklin stove, bifocal eyeglasses, and a glass harmonica. The phenomenon of electricity interested him deeply, in 1748 he turned his printing business over to his foreman, intending to devote his life to science (#5). Experiments he proposed, showed that lightning was in fact a form of electricity. Later that year his famous kite experiment, in which he flew a kite with the wire attached to a key during a thunderstorm, further established that laboratory-produced static electricity was akin to a previously mysterious and terrifying natural phenomenon (#1). He was elected to the Royal Society in 1756 and to the French Academy of Sciences in 1772(#3). His later achievements included formulating a theory of heatShow MoreRelatedBenjamin Franklin Was A Great Impact On Society1249 Word s Ã |Ã 5 PagesIntroduction Benjamin Franklin was a very important colonist in the Revolutionary War era. He was mainly known for being a Founding Father with many inventions and contributions to the founding of the United States of America; he had helped write the Declaration of Independence, U.S. Constitution, and the Articles of Confederation, also he helped form the Treaty of Paris, drafted into the Second Continental Congress and performed the kite and key experiment fueling the flame for his interest inRead MoreStealing God s Thunder Benjamin Franklin s Lighting Rod And The Invention Of America979 Words Ã |Ã 4 Pageslook into the life of Benjamin Franklin, as a youth well into his senior years until death. He outlined facts; Ben was an Inventor/scientist long before he entertained the thought of becoming a diplomat, civic leader, abolitionist and one of the Founding Fathers of the United States of America. The message Dray points out about Benjamin Franklin is although he was a political figure, his first love was curiosity of nature and experimenting. Philip Dray covers several areas of Franklin s activitiesRead MorePuritan and Neoclassical Literature981 Words Ã |Ã 4 Pagescame to the New World, they led a life that was focused on their religious beliefs. Through the course of time, the people of the British colonies developed an identity apart from both the homeland of England and their religious predecessors. Anne Bradstreet, a Puritan, was one of the first women writers to gain international fame as a New World writer. In her poem Prologue she writes about what it is like for a Puritan woman living in the New World. Ben Franklin, as exemplified in his autobiographyRead MoreBenjamin Franklin And The American Revolution1406 Words Ã |Ã 6 Pagesdifferent walks of life gave their contributions in the forms of literature, propositions, and even their lives. One of these men was Ben jamin Franklin. Benjamin FranklinÃ¢â¬â¢s life was intertwined with that of AmericaÃ¢â¬â¢s life. The more notable of his works is his printed items such as Ã¢â¬Å"Join or dieÃ¢â¬ , The Declaration of Independence and U.S. Constitution, and Ã¢â¬Å"Magnus BritanniaÃ¢â¬ . Benjamin was the catalyst for the American revolution through his printing business and ventures. Benjamin Franklin was born inRead More Ben Franklin Essay1642 Words Ã |Ã 7 PagesBen Franklin Benjamin Franklin was one of the most influential people in American history. Franklin was born on January 17, 1706, in a small town in Boston. Benjamin was one of ten children. His father, Josiah was a candle and soap maker, and his mother Abiah Folger was a homemaker. When Benjamin was only twelve years old he signed his identures so that he could apprentice under his brother, working at a printing press. Here he worked for his brother James for over nine years. BenjaminRead MoreInfluential American Writers Who Believed and Wrote about Freedom648 Words Ã |Ã 3 Pagesmany different authors who set standards for many other authors today. We covered many different so far in the semester some of these authors have similar views and some with totally different views. We covered Jean De Crevecover, Thomas Paine, Ben Franklin, Thomas Jefferson, and Phillis Wheatley. These authors are Revolutionary War Era author whoÃ¢â¬â¢s trying to answer what is an American. In history many au thors try to answer this question. You get many difference answers for this question. Read MoreWhy The Founding Fathers Broke Away1430 Words Ã |Ã 6 Pagessymbol of how a country should be run. This all stems from the early colonial years on how the colonies were founded in how we became The United states. Like all countries we had an ethical dilemma establishing ourselves, some we will cover, but itÃ¢â¬â¢s the reasoning behind that rings true. The very reasons our founding fathers broke away leads us to who we are today. We will go over the differences between early colonial life and life at the time of the revolution and all the factors that go alongRead MoreBenjamin Franklin Essay1518 Words Ã |Ã 7 PagesÃ¯ » ¿Susanna Dey 19 November 2011 Benjamin Franklin Say the name Benjamin Franklin and you may picture a chubby man with spectacles holding a kite during a lightening storm. Perhaps you picture him a older man with spectacles propped up on his nose standing in a great room full of distinguished gentlemen signing the Declaration of Independence. Both of these facts about Benjamin Franklins life would be true. However, there was so much more to Mr. Franklin. He was a diplomat, a statesman, a scientistRead MoreHenry David Thoreau And Ben Franklin994 Words Ã |Ã 4 Pagesreading wasnÃ¢â¬â¢t necessary to work and to be successful. However, now in this modern era, reading has become necessary for everyday life; it has become vital to a society that is ever more dependent on technology. Nevertheless, reading is beneficial in ways that listening and watching movies can never be. The works of Anne Bradstreet, Henry David Thoreau, and Ben Franklin help acknowledge this idea through the impacts they have had on readers still today. If you ask anyone about a book that was alsoRead MoreThe Invention Of The First American History1157 Words Ã |Ã 5 PagesNative American? Do you think of Benjamin Franklin? Probably not, but he has been graciously granted with this very title. Franklin is a large part of American history. A renowned polymath, he held many occupations including; an author, printer, politician, scientist, inventor, civic activist and more! All throughout history there have been a plethora of inspirational, hardworking, intelligent, life-changing personages, one of them being Benjamin Franklin. He changed not only the world, but America
Tuesday, May 5, 2020
Question: Discuss About The Global Franchising Operations Management? Answer: Introduction Guzman Y Gomez is a restaurant chain operating in Australia. The restaurant chain specializes in foods such as nachos, quesadillas, burritos and other traditional dishes. The model of the business is a franchise and it has more than 64 stores operating in Australia. The franchises also operate several outlets in Singapore and some in Japan. The company has an aggressive expansion strategy that has helped the company to expand in Australia over the years and also outside Australia. The first outlet was opened in the year 2006 in Newton, Sydney. Within a year of opening the first restaurant, two more followed closely with Bondi Junction and the Kings Cross branches opening. The first Guzman and Gomez branch in Melbourne was opened in the year 2012.The businesses strategic plan is to expand to all the major urban areas in Australia while at the same time expanding internationally. The local market has a lot of potential for growth and therefore, the company is dedicated to committing it s resources to enable expand. The aim of the expansion plan is to help increase the profit margins while at the same time growing their brand name. The company has five restaurants in Singapore which are performing extremely well. The restaurants are gaining a lot of customers in Singapore due to their specialization in Tex-Mex dishes. The business began with 15 staff in its Newtown and currently, it has more than 100 staff. The initial investment by the company was about $450,000. Currently, the business has annual revenues in excess of $4 million (Perritt, Henry 2016). This case study analyzes the history of the company, the ownership model and the strategies that the business has employed to become successful in the market. The case study report also identifies the Analysis of the literature review of Guzman Y Gomez In its expansion plan. The business needs to put into consideration the various factors that could have an impact on the business. The first idea is the changing in the form of business to make it a franchise. The factors such as the effect on the ownership forms and the financing method need to be discussed before making important financing decisions. Currently, Guzman and Gomez have been the fastest growing brand in Australia for the past one year. The restaurant serves Mexican food and it has an eye for good customer relationship and service. The literature review evaluates the mission and vision of Guzman and Gomez. The mission of the company is to become a global leading restaurant chain specializing in Mexican dishes. The vision of GYG is to expand and reach customers both locally and abroad while fulfilling the needs of consumers and giving customers value for their money. The literature review also signifies the importance of specialization in the growth of Guzman. The compan ys specialization in the Mexican dishes has helped GYG to cut a niche for itself in the competitive restaurant chain. The case study mainly focuses on the companies` expansion plans. The study analyzes the core factors that are important for the company to expand successfully. These factors are the potential of the new market, the marketing mix of the company, communication plan, promotion strategies and the resources available to finance the expansion. The management of the company intends to expand the company because of the increased demand it has witnessed from customers. The ability of the company to meet the needs of the customers has endeared it to many customers in different locations in Australia. The standards of service at the Guzman Y Gomez also make it an attractive restaurant for many customers who love Mexican dishes. Due to this demand, the ownership of the company saw it fit to adopt the franchise model in order to help reach the unexploited market. Failure to exploit this market may lead to competitors taking advantage of the gap and hence the company will lose an important investm ent opportunity. The franchisee model will allow a new strategic investor to inject capital into the business in exchange for a share of the company. The new capital will be used to open new branches for the company and hence reaching more customers and making the brand more popular. The management of the restaurant believes that there are two kinds of customers. The first type of customer is the one who prefers fresh guacamole and the second one is wrong (Ritzer, 2011). The restaurant aims at offering customers fresh food and of the best quality without compromising anything. This has been important in retaining existing customers and in attracting new customers. The literature review also explains the benefits of expanding the Guzman and Gomez. The main purpose of franchising the business is to help expand the geographical coverage of the company. The franchising is meant to help the company open many more branches in various locations locally and abroad. The expansion will also help the company to hire new personnel and hire more facilities to open up new branches. The other importance of expanding the business is that the business to increase its customer base. The increase in the number of customers will help the company to increase its sales volumes. This, in turn, will help to increase profits for the company. The expansion of Guzman and Gomez will help the company to expand its brand to other countries and the brand value of hence the company will become more valuable. The literature review also explains that the transformation of the business will give the company a solid financial base. This is important in ensuring the business impr oves standards and maintains a good liquidity position. The financial muscle will be useful in helping the company to take advantage of new opportunities that may arise (Plunkett, 2017). The relocation of the business to foreign countries will help the company to tap into the markets especially in South East Asia where the Mexican dishes may be popular. The literature review does not adequately address the costs that the expansion will incur to the business. The literature review in this section only discusses the positives that will come as a result of this expansion and fails to explain the disadvantages that may come as a result of the franchise. Guzman and Gomez need to analyze and weigh the decision to expand the business using franchising model. In order to evaluate this decision, it is important to use the business expansion strategies. These strategies aid in assessing the impact of each of the factors that may have an impact on the business. The strategies will help Guzman Y Gomez to access the risks that exist in this business. The strategies also help to identify the trends in this industry. In addition to these, the expansion strategies will aid the company in assessing the policies and legislation that are significant for this business to open new branches in other countries (Plunkett, 2007). Franchise agreements need to be carefully analyzed in order to help the owners get the best deal out of negotiations. Expansion of the business regionally poses a big challenge to the management since it requires a lot of dedication and traveling to ensure that the new branches are keeping up with the standards set by the compa ny (Allen Albala, 2007) The understanding of foreign markets may need Guzman Y Gomez to reach an agreement with partners who will help to make the operations of the company in the foreign countries. The policies and industry trends for Thailand, for instance, are not the same as those of Australia. It is therefore crucially important for Guzman Y Gomez to understand the complexities and the trends in the new country it is starting operations. This has to start with the company authorizing a market research to be carried out. The market research shall focus on the food and restaurant industry in general. This is important to help the company gain insight on the entire industry and understand know the competitors. Another study should be initiated with the aim of understanding the needs, tastes, and preferences of consumers. The consumers are becoming more and more complicated and therefore before venturing into the new market, it is important for the business to understand the consumer. The new markets may not be so much into Mexican dishes and therefore, It is very important for the business to understand what the consumer in the new market prefers. This will help the restaurant chain to offer services and products that are suitable for this market. To understand the legal requirements and handles in expanding to new countries, the restaurant chain needs to identify a legal company to help it in acquiring the right documentation to help start the business (Mcmurray clendon, 2011). In its expansion efforts, Guzman Y Gomez needs to identify ensure that they have ample supply of raw materials. The restaurant needs to identify potential suppliers who will supply them with the materials that are needed to start the business. For the sake of quality and standards, it is very crucial for the company to contract farmers who will be able to farm to and sell to the company at an agreed. The contracted farmer's agreement can be very helpful for the Guzman Y Gomez since it will help the company to ensure a constant supply of raw materials and hence assuring a constant supply of meals to the customer. Lacking reliable suppliers for the hotel industry can be very disastrous since it will result in a situation where the supply is less than the demand.(Chan Zakkour, 2014 )At the end of the day, customers will go back home dissatisfied and disappointed since they will not have fulfilled their needs. When this continues for a while, customers will run away and buy from other re staurants. The loss of customer loyalty leads to loss of revenue for the company and reduction of sales. This will also hurt the image and brand name of the company. The absence of a proper agreement with the suppliers who in this case are the farmers of farm produce required to prepare this meals may lead to a decline in the standards set by Guzman Y Gomez. The quality of the farm produce supplied may be poor and this may scare away customers and therefore the company will end up losing a lot of revenue. The literature review also discusses the benefits and reasons why Guzman Y Gomez is choosing the franchising model over other models that would have helped the company achieve its expansion plans. The author argues that the franchising model is the safest of all the options available. He argues that the model is free from any potential risks. Franchising model has benefits to both sellers and to the buyers of the franchise. The franchiser mainly benefits by getting financial assistance from another person, the franchise. Through this funding, the franchiser is able to expand his/her business and therefore increase their returns. The franchise model will also enable the company to initiate new training and employee development scheme. This will help to improve customer service and efficiency of employees. The selling power of Guzman Y Gomez will also be enhanced through the franchising agreement. The agreement will help to provide extra funds which can be used to market the brand name of the restaurant and the business. This, in turn, results in increased customers hence increase in sales. Some of the most successful franchising enterprises include McDonald`s and Panera Bread.(Alon,2012) Both of these companies operate in the fast food and restaurant industry. Despite the many benefits indicated on the franchising enterprise, there are many disadvantages of the franchising model. One of the disadvantages of the models is that it requires the company to use colors of the company it has entered into an agreement with. This means that the Independence of the brand will be interfered with and this may confuse customers. The franchising model will interfere with the profit and loss sharing margins. Even thou the franchise will help to grow the franchiser's business, the franchise needs to recover the invested money and this can only happen by them gaining a substantial portion of the profits generated over the years(Gagnon Gagnon, 2011). Another major shortcoming that is associated with the franchising model is that the franchise has the power to make decisions and is involved in the management of the business. In a case where the visions and ideas of the franchiser and the franchisee are not in line, the company may be mismanaged and this may lead to failure of the business. It is therefore very important for both parties to be in agreement to understand the goal s and objectives of one another in order to prevent failure of the business. There exist various different models of franchises for restaurant chains. These models include the fast casual, fast food and full service. The fast food model is also known as quick service restaurants which do not specialize in table service. Fast-casual is considered to be on between the full restaurant and the fast food restaurant and it may include cafes` and take-away hotels. The third model is the full service. These usually offer a complete selection of menus and also offer table service. The Guzman Y Gomez is under the full-service model where customers have to make choices on the dishes and also have table service. The expansion of Guzman Y Gomez will also be very appropriate through the franchise model since the model will give the franchiser to focus on products and research on the market and hence help to meet the needs of the customers better. The ownership of the restaurant chain does not change and therefore, the franchiser will remain motivated to become successful and to increase the profit margins. It is advantageous for Guzman Y Gomez to seek a franchise since the franchisees will help the business to expand at a fast rate. The fast expansion of the business leads to an increased customer base and increased revenues (Perritt Henry, 2016). In a case where the company decides to expand on its own effort, it may take very many years for the company to expand beyond the boundaries and this leads to loss of opportunities and revenue. Since there is a lot of competition in the market, it is very necessary for the company to adopt an expansion strategy to help the company become the market leader before the competitors take over the market. Market leadership in this niche market will help Guzman Y Gomez to have a competitive advantage over its rivals, the competitive advantage may be in form of financial resources or human resources as well as experience in the market. The financial resource advantage can be helpful to the company to help it begin differentiated products and services which the competitors are not able to finance. The company can also attract and recruit highly qualified and experienced staff who will contribute significantly to the growth of the company. The literature review on Guzman Y Gomez does not clearly explain the marketing plans that the company has in order to ensure that the expansion is met with enthusiasm from customers. The review also fails to identify Analysis of competitors Guzman Y Gomez (GYG) is a fast food chain of restaurants specializing in Australian dishes. The restaurant chain has taken Australia by storm and everyone is excited about the products of the company as well as the services it offers. The company is about to become one of the most popular takeaway outlets in Australia. The company is operating in an industry where there are many competitors. The competitors include direct and indirect competitors. The main competitors of GYG are the popular fast food joints such as MacDonald`s, Pizza Hut Australia, Subway and Yum restaurants Australia (Jou, 2017). Thou MacDonald`s does in not specialize in Mexican dishes, it is seen as the main competitors to GYG since they are both in the fast food industry and the products offered to customers are almost similar. This section will, therefore, analyze MacDonald`s as the main competitor of GYG. The section analyzes the products that the competitors offer and how these products relate with those of GY G. It also evaluates the strengths and weaknesses of the competitor in order to identify their competitive advantage. This also helps to understand the weaknesses of the competitors which can be taken advantage of by GYG and exploited to become good business opportunities for the company (Pilcher,2014). This section also identifies the trends in this industry as well as the industry drivers in the fast food industry in Australia. History of the company MacDonald`s is a fast food company which was formed in the USA in the year 1940. It was operated by Richard and Maurice McDonald in California. The company grew in the USA and later expanded to other countries such as Australia. Currently, MacDonald`s Australia is the market leader in the fast food market in Australia. The company has grown over the years to the point of almost dominating the fast food market in Australia. Over the past few years, competition has been increasing from companies such as GYG, subway, and Dominos Products offered by McDonald`s MacDonald`s has a wide range of products and brands. Some of these brands include; Hamburgers, chicken, French fries, soft drinks, salads, desserts, coffee, breakfast, and milkshakes. The company has a wide product portfolio which helps to increase its revenue. MacDonald`s has received a lot of criticism from consumers and other stakeholders due to the unhealthy nature of its products (Walker, 2008). This criticism resulted in a change in McDonald`s strategy and the company introduced new products such as fish, salads and fruits. Business model Most of McDonald`s restaurants are operated by a franchisee. The company owns all the land on which the restaurants are located. Most of the companys revenue in Australia comes from rental payments from franchisees. The company also has a few outlets that are operated and directly managed by the company itself. Strengths and weaknesses of MacDonald`s Australia Just like every company, MacDonald`s has many strengths and weaknesses. The strengths of the company are the factors that have given the company a competitive advantage hence helping the company to become competitive over all those years. The weaknesses are the challenges that the business is facing or the loopholes which can be corrected to make the company competitive. One of the biggest strength of MacDonald`s is that it is the second biggest chain of fast food restaurants in the world. The company operates more than 36,000 restaurants globally including franchised outlets. The company operates in more than 120 countries globally (Hayes Laudan, 2009). This helps to give the company a competitive advantage over the competitors. This is because the company is able to obtain revenue from different streams and in case one of the outlets s not performing well, this can be offset by the good performance of the other restaurants. The location of the restaurants across many locations helps McDonald`s to spread risk and to reach a higher number of customers. McDonald`s records the highest yearly sales. In the 2017 financial records, the company announced sales revenue of US$24.622 billion. Due to the huge size of the business, McDonald`s is able to enjoy economies of scale. When this is compared to the size of GYG, McDonald is a very big giant in the industry. The fixed costs of the company are shared across all the branches that it operates hence helping to minimize costs for the company. Another strength of McDonald`s is that the company has operated since 1940 and hence has over 70 years of experience in this industry. GYG has been in operation for barely 11 years now. The long stay in the industry helps the company to understand the industry trends and tricks and hence be able to manage risks better and to design more effective strategies (Best, 2017). McDonald`s has a capacity to attract more skilled and highly qualified employees compared to its rivals such as GYG. This is because the companies` brand is more attractive and recognized and they have better remuneration terms than many other competitors in the industry. MacDonald`s can also use its market power over suppliers to influence them to reduce price which helps the company to reduce the costs of production. This can be transferred to the final consumer and the companys products are cheaper and affordable to the customer hence attracting more customers. Another strength that McDonald`s possesses that makes it enjoy a competitive advantage over rivals is that the company is the most recognizable brand internationally. In the year 2015, McDonald`s was ranked as the 9th most valuable brand globally by Forbes magazine (Best, 2017). The brand awareness helps in the introduction of new products to existing and new customers. Despite the many strengths indicated of the business, there are also various weaknesses of McDonald`s. The biggest weakness is that the companys products are viewed mostly as unhealthy and therefore customers are being cautious on what they consume. The increasing health concern for customers has brought about a decline in companies` sales. The market share of McDonald`s has been declining in the recent past. This has been mainly due to their unhealthy products or due to increased competition from companies such as KFC GYG and Subway (Dempster, 2010). This stiff competition has eaten into the market share of McDonald`s. There has been a challenge of disgruntled franchisees. The challenge has been brought about due to the tough restrictions and conditions put by the company while negotiating the deals. The franchisees are dissatisfied because they are not able to gain the profit share they targeted. The new product development has been very slow in McDonald`s. The company has introduced very few new products with products like salads being introduced just recently due to pressure from various stakeholders. This has really affected the standing of the company in the industry which is becoming ever competitive by the day. McDonald`s has an opportunity to expand even further and exploit new emerging markets such as China and India. The company also has an opportunity to enter into Joint Venture with retailers like supermarkets. This would help in distribution of the companies` products. There is the need and opportunity for the company to respond to social change through innovation. The company should focus on developing products that are healthier and change the positioning of the company in the industry. There is an opportunity for the company to use CRM and database marketing in order to market more accurately to the desired target group. This will help the company to reduce the costs of marketing. There is a threat of the industry becoming mature soon rather than later. This, therefore, means that the declining stage is about to begin and it will be characterized by decreasing sales and declining profit margins. The threat of competition is also very huge and real. Smaller companies` have become even more competitive in the recent past. They have been on the mission of developing new products and expanding rapidly to various countries globally. Such companies include the GYG which specializes in Mexican dishes and Subway as well as KFC. This company threatens to eat into the market share of the McDonald`s. The changing demographics mean that the consumer tastes and preferences have changed and hence there is need to understand what the consumers want. The emergence of more health-conscious customers has become a threat to most of the companies in this industry since most of the products are viewed as contributing to being overweight and other health complications. The global combined revenues of the companies in the fast food industry are over $570 billion. In the United States alone, the revenues were estimated to be slightly above $200 billion in the year 2015. This is a huge growth from the 1970s overall revenues of about $6 billion. The global fast food industry is expected to grow at a rate of 2.5% per year for the next five years. The consumers in this industry mainly focus on tastes, prices, and quality of products being offered. Customers also focus on the quality of service, consistency of customer experience, affordability as well as speed. Fast food restaurants and fast casuals make up a significant portion of the industries` market share. The restaurants have a reputation for consistency, simplicity, good feel and music. Customers order and pay at the counter and then take the food out or grab a tray to sit and enjoy the meal. There is no table service in this model. The Mexican food has been slowly eating into the market share of hamburgers which were the most popular fast food in the restaurant. This has contributed to the growth of outlets such as the Guzman Y Gomez. Challenges facing the industry There are a variety of challenges facing the global fast food industry. These challenges include: Perceptions of unhealthy menus. The fast foods have a reputation for being unhealthy and this has been challenged since the tastes of the customer are shifting more to healthy food. The other challenge is that of poor working relations and low wages. The workers in the fast-food restaurant are paid so poorly and this affects their morale. A study conducted in the United States in the recent past indicates that the workers are paid so poorly that more than half of them depend on public assistance programs. The industry has also suffered cultural degradation with the introduction of Taco Bell which is not real Mexican food. Trends in the industry and responses to the challenges There has been a trend where consumers are so concerned about their health and what they eat. To deal with this challenge, many companies in this industry have introduced healthier foods such as salads and fruits. Mexican dishes are also becoming increasingly popular. The consumer is also very considerate of the prices. This has prompted many of the industry players to come up with ways in which they can minimize costs in order to offer more competitive pricing. New micro franchising cuisines are becoming increasingly popular. This includes chicken and burger franchises as well as the Mexican and Chinese dishes franchises. The location of the restaurants is also changing. Drive-thru and stand-alone stores are becoming unpopular with counter service becoming more accepted. Conclusion This case study has been able to thoroughly review the literature review conducted on Guzman Y Gomez. It contains a detailed critical analysis of the Guzman Y Gomez expansion plan through franchising. The paper identifies and discusses the advantages and disadvantages of franchising to both the franchiser and the franchisee. In addition to this, the review helps to identify the important trends and factors that the company needs to understand when expanding to new countries. This paper also contains an in-depth analysis of McDonald`s Australia which is one of the biggest competitors of Guzman Y Gomez. The final section of the paper is an analysis of the industry to identify the new trends and the challenges facing this industry. References Alon, i. (2012). Global franchising operations management: Cases in international and emerging markets operations. Upper saddle river, n.j., ft press/pearson. Allen, g., albala, k. (2007). The business of food: Encyclopedia of the food and drink industries. Westport, conn, greenwood press. Best, a. L. (2017). Fast food kids: French fries, lunch lines, and social ties. Chan, s., zakkour, m. (2014). China's super consumers: What 1 billion customers want and how to sell it to them. Dempster, l. (2010). The australian veg food guide 2010/2011. Brunswick, vic, aduki independent press. Hayes, d., laudan, r. (2009). Food and nutrition. New york, marshall cavendish reference. Jou, c. (2017). Supersizing urban america how inner cities got fast food with government help. Chicago, united states, university of chicago press. Http://lib.myilibrary.com?Id=1003353. Gagnon, r., gagnon, e. (2011). Appetite for acquisition: The we sell restaurants guide to sell a restaurant. Mustang, oklahoma, tate publishing enterprises. Mcmurray, a., clendon, j. (2011). Community health and wellness: Primary health care in practice. Chatswood, n.s.w., elsevier australia. Http://search.ebscohost.com/login.aspx?Direct=truescope=sitedb=nlebkdb=nlabkan=448468. Perritt, j., henry h. (2016). Employment law update 2016. [place of publication not identified], wolters kluwer law bus. Pilcher, j. M. (2014). Planet taco a global history of mexican food. Cary, oxford university press, usa. Plunkett, j. W. (2007). Plunkett's food industry almanac 2007: Food industries market research, statistics, trends leading companies. Plunkett research ltd. Plunkett, j. W. (2017). Plunkett's restaurant, hotel hospitality industry almanac 2017. [place of publication not identified], plunkett research. Ritzer, g., ritzer, g. (2008). The mcdonaldization of society 5. Los angeles, calif, pine forge press. Ritzer, g. (2011). Globalization: The essentials. Http://public.eblib.com/choice/publicfullrecord.aspx?P=645003. Smith, a. F., smith, a. F. (2012). Fast food and junk food: An encyclopedia of what we love to eat. Walker, j. R. (2008). The restaurant: From concept to operation. Hoboken, n.j., john wiley sons. Http://www.123library.org/book_details/?Id=7571.
Tuesday, April 14, 2020
French And Indian War - Separation Of Colonies Document Based Question 1 Question: After the French and Indian War, the separation of colonies from England was inevitable. To what extent do you agree? The struggle between France and England for North American sea power and colonial rule ended by the French and Indian War. The war began in 1754 in the upper Ohio Valley. Two years later, the conflict spread to Europe where it was known as the Seven Years War. One of the greatest battles of the war that practically ended Frances power in America was the English capture of Quebec in 1759. The treaty of Paris, signed in 1763, formally ended the war in America, making Great Britain master of Canada and the lands between the Appalachian Mountains and the Mississippi River. These terms ended French power in the New World and made Great Britain supreme. Although the tensions between both England and its colonies were released, there was still no acknowledgment of any severance of the colonies from England. Proceeding the war, Britain passed new Acts, which colonists regarded as, for the most part, unbearable. These new Acts and the determination for colonial independence and uniformity mad e the separation of the colonies from England inevitable. Because colonists proved resistant to British control, British policies were forced to be relaxed. Even so, the colonial assemblies reluctantly continued to respond to British needs. The British Empire was in great need of organizing. With the territorial annexations of 1763, the British Empire nearly doubled in size, making it difficult to rule. Because of this, and other factors such as Englands war reparations, it was necessary that Britain seek greater control over its colonies. English government made efforts to find a way to deal with its war debt, and their effort to do this was made through raising the already high taxes. According to Document C, this resolution caused great uneasiness and consternation among the British subjects on the continent of America. In the past, England had viewed its colonial empire in terms of trade. To prevent an escalation of the fighting that might threatened western trade, the Proclamation Act of 1763 was instituted. This prevented settlers fro m advancing beyond a line drawn along the Appalachian Mountains. In accordance with Document A, this line was established to keep colonists from infringing upon Native American lands. The Proclamation Act regarded Englands most important markets and investments, which were located east. British controlled colonist movements westward in order to modify the eastern population to benefit Britains markets. The Proclamation Act of 1763 was one of the first instituted acts passed By England. As the years progressed, new Acts were passed by Great Britain to establish more control over the American colonies. Among these, the Stamp Acts was passed by the British Parliament in 1765 to raise revenue, requiring that stamps be used for all legal and commercial documents, newspapers, etc. in the American colonies. John Dickenson of Document I made clear that authorities impose duties on the colonies for the single purpose of levying money. In March 1766, it was repealed because of strong colonial opposition. This step, however, was accompanied by a Declaratory Act setting forth Parliament's supreme power over the colonies in matters of taxation as well as in all other matters of legislation (Document E). Britain was only adding insult to injury by the creation of new acts because colonists began to adopt the idea of no taxation without representation (Document D). The reason that the colonies were able to separate from England was because of confidence and determination. Originally, the colonies were not strong enough to function on their own as an individual country, and the aid of Great Britain was essential. Document H states that without being incorporated, the one [country] must necessarily govern; the greater must rule the less. The extreme acts passed by Britain are what pushed the colonists over the edge. By 1774, the united colonies rose over Great Britain to enhance the inevitability of the separation of the colonies from England. History Essays
Wednesday, March 11, 2020
The Quest For Fortune in Antebellum America essays The California gold rush of the mid-nineteenth century was an event which exemplified the eager American spirit of the time. Not long after word spread of the discovery of gold near the lower Sacramento Valley in 1848, thousands of hopefuls from the world over rushed to California with dreams of finding their fortune. This rush led to exponential expansion of the California economy, with prices reaching new heights and homes sprouting as quickly as they could be built. Edward Gould Buffum, and army lieutenant, was one such individual who experienced success in his endeavors. He wrote a narrative of his quest for gold published in 1850, entitled Six Months in the Gold Mines. This book was intended for a public audience, and might have been read by anyone interested in California and the gold rush. In the excerpts from this book printed in America Firsthand, Buffum details parts of his quest, and describes certain procedures for obtaining gold. He discusses different techniques of mining, and how the gold is naturally accumulated in the sources from which it is mined. Buffum describes several specific sites where he found success, and the genuine excitement he felt upon discovery. In the last excerpt, he describes the economic changes that have taken place in certain parts of California in such short times as a result of the gold rush. Six Months in the Gold Mines, by Edward Gould Buffum, is a tool which historians can use to learn about the ways of life of the typical American fortune-seeker of the gold rush, including travel and living patterns, speculation and uncertainty, the motive of greed, and resultant economic The first excerpt begins with Buffums expedition on the Yuba River. He educates the ignorant reader to certain terminology related to mining, and describes the rocking machine used to extract the precious gold. Buffum barely b...
Monday, February 24, 2020
Anything having to do with economics - Essay Example 4): Human resources: labor. The labor force is limited both in number and in skills. Manufactured resources or capital. Capital consists of all those inputs that have themselves been produced in the first place. The world has a limited stock of capital: a limited supply of factories, machines, transportation and other equipment. The productivity of capital is limited by the state of technology. Hence, scarcity arises due to comparative unlimited human wants in the limited set of available resources to satisfy these wants. In other words, in free market economy scarcity occurs either because of increase in demand or decrease in supply. Also known as pure capitalist system; where individuals are free to make their demand decisions. The decisions of consumers and firms pertaining to the demand and supply of goods are transmitted to each one of them via the effect of these decisions on prices. This in turn, sets the equilibrium price level in the economy. Hence, prices are set via free interaction of demand and supply of goods and services, in a market where consumers are free to make their own choices according to their own income levels, firms are free to supply what they decide according to their own investment. government interference to run the economic system exists with the help of businesses. United States, however, is a good example of free market system where government intervention is minimal and mostly prices are determined through market forces of demand and supply. Ã¢â¬Å"an economy where supply and price are regulated by the government rather than market forces. Government planners decide which goods and services are produced and how they are distributed. The former Soviet Union was an example of a command economyÃ¢â¬ . Command economies are usually recognizable in places where the presence of socialist or communist systems of